What is Boomerang?

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Boomerang is a computerized Customer Relationship Management (CRM) system that interfaces with your Hospitality Property Management System and associated opt/in e-mail collection & leads management system.

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Improves CVB's response time with the inquiring guests

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Promotes booking hotel reservations by branding both CVB & Hotel with the same booking process

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Develops direct revenue and benefit based partnerships with hotels & stakeholders

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Statistically tracks marketing dollars

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Dramatically increases reservation & room night production through special delivery of promotional offers

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Creates local hospitality bridge between the stakeholders and the CVB

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Utilizes the CVB e-mail database to directly increase reservations and TDT dollars without privatization of CVB

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Stimulates hospitality involvement in the CVB marketing plan