How Boomerang works?

	Boomerang, is a computerized system that interfaces with the CVB e-mail collection & leads management system
	*The Email that Boomerang sends will motivate the inquiring guest to open a “Dreams Connection” promotional page*
	*The "Dreams Connection" promotional page will lure the inquiring guest to activate a hot link to the abridged “Book of Dreams”*
	*Once the guest decides on the special lodging offer the “Book of Dreams” will guide the guest to the Reservation link*
	Completing the reservation process activates the personalization process, CRM’s

Personalization is the “Future of Travel”